Kia, ANZ, AGL and Uber Eats nab Nine's Australian Open sponsorship packages

Mastercard, Bunnings, Chemist Warehouse, Industry SuperFunds, Peters, Blackmores, APT and Stan (which is owned by Nine) have up for sponsorship packages to the broadcast.

Nine sold packages to be delivered across a number of its assets, such as Wide World of Sport, 9Honey and The Today Show.

Today relaunches on Monday with its new, all-female hosting duo of Georgie Gardner and Deborah Knight. After falling behind rival Seven’s Sunrise last year, Nine set out to revamp Today, including axing of long-time host Karl Stefanovic last month.

During the Australian Open, Gardner and Knight will host Today in a specially made set in Melbourne Park.

The free-to-air broadcaster shocked the sporting world in March when it pounced on Tennis Australia’s broadcast rights, effectively ending a 40-year relationship with Cricket Australia.

Nine originally agreed to pay $60 million a year between 2020 and 2024 for all Tennis Australia’s rights, including digital. It later did a $48.5 million deal with Seven West Media for Tennis Australia’s 2019 rights after the latter went on to secure Cricket Australia’s broadcast rights in April last year.

“Our cross-platform strategy, including Today going live from the tennis precinct, will provide a fantastic platform for brands, showing how Nine can use all its assets to deliver real results for marketers,” Nine’s chief sales officer Michael Stephenson said.

“It has been fantastic to work so closely with Tennis Australia. Our partnership and alignment is paying real dividends for existing and new partners alike. There is no greater aggregator of eyeballs on consecutive nights than tennis and there is no greater marketing platform for brands over summer than the Australian Open.”