Kia, ANZ, AGL and Uber Eats have taken the four top-tier partnerships for the Nine’s coverage of the Australian Open tennis tournament, which kicks off today.
Mastercard, Bunnings, Chemist Warehouse, Stan, Industry SuperFunds, Peters, Blackmores and APT have all taken out key integrated sponsorship packages around Nine’s summer tennis coverage.
The TV broadcaster’s partnership and sponsorship positions give partners the opportunity to leverage the four pillars of the Australian Open using all of Nine’s key properties and platforms, such as Wide World of Sport, the Today show and 9Honey.
Matthew Granger, director of sport sales at Nine, said: “We are very excited about the Australian Open, with demand for sponsorship tiers – Partner, Sponsor and First Serve – all oversubscribed.
“Our partners have recognised the power of the strategic new approach taken by Nine. We are thrilled to have a number of previous partners returning, and a number of exciting new brands who have accessed Nine’s summer of tennis for the first time.”
Nine’s broadcast of the Australian Open has begun with the Today show broadcasting live from Melbourne Park this morning, as content over a range of platforms, including television, digital, live streaming and video on demand.
Michael Stephenson, chief sales officer at Nine, said: “Our cross-platform strategy, including Today going live from the tennis precinct, will provide a fantastic platform for brands, showing how Nine can use all its assets to deliver real results for marketers.
“It has been fantastic to work so closely with Tennis Australia. Our partnership and alignment is paying real dividends for existing and new partners alike.
“There is no greater aggregator of eyeballs on consecutive nights than tennis, and there is no greater marketing platform for brands over summer than the Australian Open.”