Skyscanner Technology to Enhance Star Alliance Website

Thu, 14 Feb 2019

Thanks to a new partnership with Skyscanner, an
extremely popular and useful airfare comparison tool and search
engine, travellers visiting the Star Alliance website
can now search for flights, view airfares and book them directly
with the member airline.

The new feature, accessible
alongside the popular lounge finder, flight status and other
journey-related services, utilises Skyscanner’s fare search,
linking directly to the alliance’s member carrier websites for
purchase.

The website, which complements the individual websites of its 28 member
airlines, in nine languages, has simultaneously undergone a major
makeover. The overall layout is brighter, more user-friendly and
provides shorter paths to its most popular features across both
desktop and mobile devices.


Singapore Airlines Boeing 777-300ER MSN34574 reg: 9V-SWI in a Star Alliance livery in the foreground with a Singapore Airlines Airbus A380 MSN253 reg: 9V-SKY in the background. Picture by Steven Howard of TravelNewsAsia.com at Changi Airport in Singapore. Click to enlarge.

“Travellers
are at the very heart of what we do at Skyscanner. Through
proprietary technology and features, we strive to make travel
search simple,” said Hugh Aitken, Skyscanner’s Senior Director
Strategic Partnerships. “This new capability, available through
our partnership with Star Alliance, is an example of how we will
work collaboratively to bring even more value to customers during
the planning process and travel experience.”

The
new website search capability is one of several digital
initiatives the alliance is developing with its member carriers. These include services
such as interline baggage tracking, interline seat assignment at
time of reservation, lounge and Gold Track security locations, and
frequent flyer membership number validation.

“By introducing the
alliance carrier fare search feature, made possible through our
Skyscanner partnership, we are responding to our alliance
customers’ feedback, offering a service which allows our members’
frequent flyers to easily book with Star Alliance member airlines
and enjoy Star Alliance benefits,” said Jeremy Drury, Director
Digital & E-Services for Star Alliance. “Anything that is bookable
on our member airlines’ websites can now be reached through our
site.” 

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